Incredible Launch of Lower Cholesterol and Vitamin D News

Just returned from a great couple of days in New York City, where AEB/ENC hosted a luncheon event for editors of many of the major health magazines located in NY, as well as a promotional event at Grand Central Station in Manhattan. The primary reason for hosting these activities was to announce the new USDA results indicating that eggs have 14% less cholesterol than previously reported. But, as often happens at these sorts of gatherings, we discussed a number of other topical issues as well with the editors and with consumers at the Grand Central Station event.

The Editors Luncheon consisted of presentations by Dr. David Katz from Yale Griffin Hospital and me. Dr. Katz discussed issues pertaining to diet, cholesterol intake and cardiovascular health. His presentation helped to dispel many of the myths surrounding dietary cholesterol intake and CHD. My presentation focused more on protein needs, and some of the newer literature linking protein intake to satiety and food intake. I also discussed our emerging understanding of macronutrient intake in general, and how former recommendations for carbohydrate intake vs. protein and fat needs were being challenged a bit by newer data indicating a greater need for protein throughout the day, and particularly at the breakfast meal.

At the Grand Central Station event, commuters on their way to and from work stopped by to eat a free egg meal, to participate in a program in which egg farmers donated eggs to the needy, and to meet with egg farmers and nutrition specialists from The Egg Nutrition Center. A lot of insightful questions were posed by the attendees about chicken feed, humane treatment of animals, and dietary needs in relation to health conditions.

All-in-all, a rewarding and fun couple of days. A great way to share new news about diet and health.

– Mitch

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