Nutrition Unscrambled

ENC Expands Personal Trainer Outreach

By Anna Shlachter, MS, RD, LDN
April 13th, 2012

The recent American College of Sports Medicine (ACSM) Health & Fitness Summit offered a unique opportunity to engage with fitness professionals, a core target audience, and showcase ENC’s expertise and resources. This event had several touch points to the Personal Trainers including pre-conference marketing, which drove traffic to the booth. We also attended the workout sessions and sponsored an education session.

We highlighted the new Protein Trainer Toolkit with a continuing education credit opportunity at the booth and the workout sessions. ENC hosted an education session “Stronger, Healthier Boomers: The Role of Resistance Training and High Quality Protein” presented by Dr. Wayne Campbell, PhD and Nicole Nichols, Personal Trainer. This session was well received and participants were engaged. This was a great event to get to know this target audience better.


Nutrition Unscrambled  is written by nutrition experts with the Egg Nutrition Center, which is funded by the American Egg Board. It is monitored and maintained by the public relations agency of record. The mission of the Egg Nutrition Center is to be a credible source of nutrition and health science information and the acknowledged leader in research and education related to eggs. For more information, click here.

About the Bloggers

Mitch Kanter, Ph.D. is the Executive Director of the Egg Nutrition Center. For more information about
Mitch, click here.
Marcia Greenblum, MS, RD is the Senior Director, Nutrition Education at the Egg Nutrition Center. For more information about Marcia, click here.
Anna Shlachter, MS, RD, LDN is the Program Manager, Nutrition Research and Communications at the Egg Nutrition Center. For more information about Anna, click here.

Upcoming ENC Activities


All information provided within this blog is for informational and educational purposes only and it is not to be construed as medical advice or instruction. Please consult your physician or a qualified health professional on any matters regarding your health or before making changes to your diet or health behaviors.