The recent American College of Sports Medicine (ACSM) Health & Fitness Summit offered a unique opportunity to engage with fitness professionals, a core target audience, and showcase ENC’s expertise and resources. This event had several touch points to the Personal Trainers including pre-conference marketing, which drove traffic to the booth. We also attended the workout sessions and sponsored an education session.
We highlighted the new Protein Trainer Toolkit with a continuing education credit opportunity at the booth and the workout sessions. ENC hosted an education session “Stronger, Healthier Boomers: The Role of Resistance Training and High Quality Protein” presented by Dr. Wayne Campbell, PhD and Nicole Nichols, Personal Trainer. This session was well received and participants were engaged. This was a great event to get to know this target audience better.
